THE ARTIST’S EYE

Sharpen Your Vision. Elevate Your Craft. Create Work That Stands Apart.

Every great artist sees differently. The Artist’s Eye reveals how to develop that vision - the ability to edit your work with intention, make confident creative decisions, and produce artistry that feels elevated, precise, and undeniably professional.

With over two decades in fashion, beauty, celebrity work, and global education, Yvonne MacInnis distills the 12 essential guidelines that transform how creatives think, see, and create. Through editorial insights, real-world examples, and practical exercises, this book shows you how to refine your eye, strengthen your instincts, and unlock bold, unmistakable artistry.

For makeup artists, hairstylists, photographers, designers, and all creatives working under pressure - this is your blueprint for leveling up your craft and stepping fully into your power as an artist.